Professor Emeritus, Ana Constantin PhD, is a former Professor in the Department of Psychology in the Faculty of Psychology and Educational Sciences, The ‘Alexandru Ioan Cuza’ University, Iași, Romania. Her first love has been, for years, the study and teaching of creativity, with its psychological and educational implications. Her second main area of interest is conflict resolution. She still teaches classes for undergraduate students and her main efforts are focused on encouraging former young Fellows and her doctoral students to undertake research in creativity and to publish studies in highly appreciated journals.
I was discussing with a friend who worked for a digital agency how best to enable a company to be more creative. His agency had just hired a number of new creatives at quite an exorbitant cost and he felt they had got it badly wrong: that if they wanted to imbue creativity in their organisation then they should be focussing on getting the right culture and not the right people. I think he is right and wrong at the same time - you need both. You need creative people but you need a culture that is conducive for their creativity to be unleashed and which will allow it to flourish.