ISSN 2050-5337 - ISSUE 6            Find us in EBSCOhost Academic Search Ultimate Collection

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Paulo Benetti

Paulo Benetti

Paulo Benetti is Director of Inteligencia Natural Consultoria (Brazil & Latin America) and Director of K & B Innovation Consultancy (China). He is an international innovation consultant and facilitator with experience in the USA, México, Guatemala, Chile, Argentina, South Africa, Italy, Spain, Ireland, Denmark, Peru, Germany, China and Brazil.

For more than 30 years he worked as an executive having been General Superintendent of human resources of NUCLEBRÁS – a company with all the nuclear fuel process and building nuclear power plants (6.000 employees), with 80 subordinates. During his time there, he implemented a Creativity and Innovation programme. He also was General Superintendent of the Center of Training in Simulation for Operations of Nuclear Power Plants.

He holds a postgraduate award in Economics and a Masters Degree in Applied Creativity from the University of Santiago de Compostela, Spain, and he specialised in Organisational Psychodrama. Since then, he has developed the workshop MITOdoLOGIA® which involves the use of Greek and Roman myths in the facilitation of learning the creative process which has been presented throughout the world and is the subject of one of his publications on creativity and innovation. From 1997 until 2005, he was a facilitator at the Creative Education Foundation's Creative Problem Solving Institute (CPSI). In 2000, he was awarded the prize, Euvaldo Lodi, for having participated in the team of PUC-Rio University who created the best university course of Entrepreneurship.

Paulo has developed the workshop QUARUPEM, based on Brazilian indigenous rituals, as a field of metaphors to explore companies' essential competences. He is Co-creator and Founder of the School for Facilitators of Creativity and Innovation (EFCI) which works with poor populations in Antigua, Guatemala. And he is a Member of the Brazilian Association of Creativity and Innovation (CRIABRASILIS). He is also Co-founder of CEICREA - ONG – Chile.

Eletrobrás is the Brazilian government state company responsible for electrical energy efficiency and they offer several energy efficiency programs. One of these programs helps small municipalities reduce consumption of electricity and improve the energy efficiency of operations that use electricity. Until 2004, this program followed an approach that failed to meet the company's targets for improvement, and thus a new approach was proposed. This paper reports on the successful implementation by Eletrobrás of a creative process in 43 small municipalities. The results show that both the municipalities and their inhabitants managed to reduce consumption as a result of the new approach. The municipal employees – people with varying but often low schooling – felt their self-esteem increase as they solved problems and taught their clients to save energy.

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Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.

John Steinbeck

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