Earlier this year I gave the Annual Crichton Carbon Centre Lecture at the Crichton Campus in Dumfries and Galloway (Scotland). The following piece is an 'interview version' of that lecture, carried out by Dame Barbara Kelly.
I've always thought about leadership broadly and related those thoughts to many of the wonderful people that I have worked with and for, and learned from reflecting on their performance and my own. However, for the purposes of this piece I need to thank Dr James Martin for his inspiration.
Eletrobrás is the Brazilian government state company responsible for electrical energy efficiency and they offer several energy efficiency programs. One of these programs helps small municipalities reduce consumption of electricity and improve the energy efficiency of operations that use electricity. Until 2004, this program followed an approach that failed to meet the company's targets for improvement, and thus a new approach was proposed. This paper reports on the successful implementation by Eletrobrás of a creative process in 43 small municipalities. The results show that both the municipalities and their inhabitants managed to reduce consumption as a result of the new approach. The municipal employees – people with varying but often low schooling – felt their self-esteem increase as they solved problems and taught their clients to save energy.