Caroline and I first met George Prince in the middle of a New England railway track (he collected us from a station halt). Welcoming us into his home, he told us about the origins of Synectics and his then latest project, MindFree. With its powerful use of metaphor, Synectics had long intrigued us, but at that time we knew very little about it apart from reading Bill Gordon's book, Synectics, so we were grateful for the opportunity to meet one its founders.
This book is dedicated to the work of George Prince who co-founded Synectics Inc. with his colleagues, William J. J. Gordon, Dick Sperry and Carl Marden. Synectics is a powerful means of developing creativity which was first described by Bill Gordon in his book, Synectics: The Development of Creative Capacity, published in 1960 in New York by Harper & Row.
Failure is a word associated with negativity. The book, The Failure Files, is an intriguing attempt to answer how failure could possibly be considered as a good thing. It is a culmination of ideas on what failure is from a variety of disciplines and fields. These fields include psychology, history and sociology. The multiple contributions from various academics make an assessment on failure that aims to achieve nothing short of a large scale change in society.