Imagine THAT! is a mine of information on the progress of Synectics from its origins in the Invention Design Group of the Arthur D Little consulting company right up to the present day. It also covers what is involved in Synectics in an entirely practical sense. This book is usefully arranged in a series of sections including the Synectics body of knowledge, Synectics in business, education, personal and community development. The final section focuses on how Synectics might evolve in the future.
As the editors suggest, this is a book to dip into rather than to read from cover to cover. It is varied in terms of content and includes historical material, stories from current activities as well as George Prince's own material. There is an interesting range of 42 topics. Examples include the educational tradition in Synectics, Synectics in marketing, parenting, conflict resolution, and crime reduction. Contributors have been encouraged to speak with their own voices and in their own styles. This variety makes for a lively read.
It is edited by Vincent Nolan and Connie Williams. Vincent is the retired Chair of Synectics Europe, who introduced Synectics to the UK and whom we are fortunate to have on our international Review Panel. Vincent has also been instrumental in enabling us to showcase one of George Prince's articles in this issue and he is actively involved in Creativity Live! Connie is Synecticsworld's Chief Knowledge Officer, who has for the past few years led the Synecticsworld practice areas in Consumer and Customer Insight and New Product Development and she has an impressive background in marketing.
This book, which is available as a free digital download from Synecticsworld Inc. is highly recommended.