Sally started her career as a primary school teacher and quickly became interested in the role creativity can play in children’s learning and development. Moving into the commercial world, Sally worked in sales and marketing for 15 years working in the art and education supplies industry. During this time she continued to build links with the education community working to promote the value of creativity and the arts in the curriculum – through commercial sponsorship and support for a number of organisations working to deliver creative activities in schools, galleries and museums.
She then moved into the public sector and worked for East Midlands Development Agency, one of England’s nine regional development agencies where she developed and managed large scale projects to promote the improvement of skills across the region. Her particular interest has been in promoting the value of enterprise skills, science, technology, engineering and maths skills to young people to help equip them for rewarding careers and roles in society. During this time she was also seconded to Arts Council England to lead their engagement with local authorities and other key regional cultural partners. Sally now works for OPUN, the Architecture Centre for the East Midlands, promoting the arts and creativity as key components of design excellence.
Whilst working for Binney and Smith (Europe) Ltd, makers of Crayola products, Sally came into contact with The Creativity Centre Educational Trust and became a Trustee in 2003. She has continued to work with the Trust drawing on her wide experience of cross-sectorial working to support the organisation and became its Chair in 2019.